Shopping for textiles in Kottayam

Kottayam, truly the pearl of central Travancore adorned with the beauteous hills and serene backwaters have always stood in the forefront in embracing the nouvelle fashion trends of Kerala. Here clothing has always been a matter of prestige and a symbol of social positioning.

Shop owners at Kottayam are of the opinion that, though there was a stigma for using traditional dress among the youngsters, the trend is now changing slowly as people prefer traditional dress for special occasions. There is also high demand for modern dressing styles. Special wedding collections and north Indian costumes are in high demand. Most of the upper middle class prefers branded garments, though there has been a boom in the sales of unbranded materials as well